Advertising boundaries
Ads and sponsorships stay visible, not disguised as advice.
Revenue cannot decide the recommendation. Ads, sponsorships, and affiliate relationships must stay visible and separate from the editorial reason a guide exists.
Ad placement
Advertising is kept away from first-screen trust signals, comparison tables, and the immediate recommendation area so readers can tell content from monetization.
- No ads on trust pages
- No confusing placement beside verdicts
- No empty ad slots before approval
Affiliate and sponsor handling
If a page ever uses an affiliate or sponsor relationship, the relationship must be disclosed before the reader reaches the affected recommendation.
- Visible disclosure
- Sponsored links marked correctly
- Paid placement cannot override fit
Reader-first rule
A tool can be mentioned because it is useful, not because it pays. Bad-fit cases and limits must remain in the article even when the tool is well known.
- Limits stay visible
- Alternatives are allowed
- No pressure-style buttons